Road safety films
Take a look at the selection of adverts which have been produced by the Government's Think! campaign, these adverts promote essential road safety messages.
Seatbelts
The following adverts promote the importance of always wearing a seatbelt.
Always wear a seatbelt
The first section of this film is a collision happening in reverse slow motion.
Through the drivers side window the driver is slumped over the steering wheel and the front passenger is slumped back in his seat.
The horn is sounding slowly the drivers head moves backwards away from the steering wheel. The rear passenger is sitting down on the back seat. A map travels backwards from the dashboard to the parcel tray at the rear of the car. The driver and front passenger return to sit in their seats. The smashed windscreen is repaired.
The driver and two passengers are looking out the front of the car, looking shocked and surprised. A car travels backward round a bend in the road.
The passengers and driver are talking and laughing whilst traveling down the road. None of the cars occupants are wearing seatbelts.
The car returns to its parking spot by the side of the road in between parked cars. A pizza box is on the rear passengers lap. The cars occupants are starting to exit the car.
Voice over: If you could have another chance….
The final section of the film shows what would have happened in the cars occupants had been wearing their seatbelts.
The driver and two passengers get into the car.
Voice over:…What would you do differently?
All the cars occupants put their seatbelts on. As the car is driving off, the rear passenger opens the pizza box on his lap and says “they have given me the wrong pizza, I’ve got pineapple on this one”, the boys laugh.
Another car come round the corner on their side of the road as it has pulled out to avoid a parked vehicle. The driver brakes and the cars hit head. The pizza hits the windscreen and the driver and passengers are thrown forward but are restrained by their seatbelts.
The driver is rubbing the back of his neck and all of the cars occupants looked shocked.
Voice over: Think always wear a seatbelt.
Screen caption: Think! Always wear a seatbelt.
Julie knew her killer
A boy walks out to a parked can that has a female driver and front passenger. He gets into the rear of the car behind the driver, when he shuts the door the car starts to move.
They travel down an urban road and pass a white van waiting who is waiting to pull out onto the road at a T-junction. Once their car has gone past the van pulls out behind it.
Voice over: Like most victims, Julie knew her killer…
The van is following the car closely, Julie keeps checking in her rear view mirror to check where the van is. Her son has sat forward in his seat and is looking out of the side window.
The van turns right, Julie is watching this in the rear view mirror, she is relieved and but when she looks forward she is scared as she hits a car head on.
Voice over:...it was her son…
Julie’s son slams into the back of her seat pushing her forward against the steering wheel. Blood splatters the windscreen.
Voice over:...as he wasn’t wearing his seatbelt…
He returns to the rear seat, his sister is screaming in the background.
Voice over:...after crushing her to death he sat back down.
His sister is screaming looking round at her brother, Julie is slumped in the driving seat.
Voice over: Think! always wear a seatbelt.
Screen caption: Think! always wear a seatbelt.
Speed
The following adverts promote the importance of driving within the speed limit.
If you hit me at 30mph
A girl is lying by a tree at the edge of a pavement in an urban road.
Voice over: If you hit me at 40 mph there’s around an 80 percent chance I’ll die
Close up of girls face, she is unconscious, bruised and bleeding from her left ear.
Close up of girls torso, her right arm is behind her back, it uncurls so that the palm of her hand is touching the ground.
Close up of girls face, blood is receding into her right ear.
Close up of the girls left hand side, her left hand is not visible as it is behind her back, the arm uncurls and the palm of her hand ends up touching the ground.
The girl then slides off the pavement and across the road on her back until she is lying in the middle of the road.
She takes a breath and starts to sit up.
Screen caption: Hit at 30mph, 80% of people live
Voice over: Hit me at 30mph and there’s and 80 percent chance I’ll live.
Screen caption: It’s 30 for a reason
Kill your speed or live with it
A man is looking into a mirror whilst brushing his teeth, he glances down. Reflected in the mirror is the man in a bathroom and on the floor lies a young boy who is body and limbs are twisted. The man looks up and continues to brush his teeth.
The man is walking down a corridor in an open plan office the boy is laying on the corridor floor. As the man walks past the boy he glances down and continues walking.
The man is moving downwards on a shopping mall escalator the boy is laying of the floor at the bottom.
The man is sat on a bus he is sad and looking out the window.
The man is walking in a park with his son. A group of a boys are playing football, the boy is lying on the grass near the boys. The man and his son continue walking down the path.
The man is at home on the computer, he moves away from the desk and looks under it, the boy is lying under it. The boy's body is twisted and his eyes are glazed, there's no sign of life. The man starts to cry.
The man is in bed, he turns over and the boy is lying on the bedroom floor.
Screen caption: Kill your speed, or live with it
Screen caption: It’s 30 for a reason
Drink driving
The following adverts promote the importance of not drinking and driving.
It takes less than you think
Two men are sat behind a table in a busy pub and have almost finished drinking their pints.
A friend brings over two pints, the man on the left watching his friend bring over the drinks, he say's “I’ve told you I’ve already had one and I’m driving aren’t I”. The friend who brought his drink says “And”, his other friend sat at the table says “You’ll be fine this is only your second”. The friend that brought the drinks over returns to the bar.
The two friends at the table look up to the bar and see a women standing there, she is looking in their direction. The friend says to the driver “she’s definitely looking at you” the driver says “she still is”.
The woman walks away from the bar in the direction of the friends. They are drinking their pints and the friend says “go on, give her one of your looks”.
The woman smiles as she gets closer to the friends table, then her face changes to a horrified look. There's a screech of brakes.
The two friends who are sat at the table are thrown forward across the table, the friend shouts out in shock. There's smashed glass all over the table top. The woman is hurled head first onto the table. The driver and his friend slam back into their seats. The woman then gets flung from the table across the floor, as she slides across the floor she hits her head on the bar rail and comes to a stop. The friends are dazed and shocked.
The woman is lying on the floor her body is twisted, the friends are sat at their table looking shocked and horrified. The rest of the pub carries on as if nothing has happened.
Voice over: It takes less than you might think to become a drink driver”
The driver is looking horrified at what has happened.
Screen caption: Think!
Moment of doubt
A man is walking towards a bar in a pub he has an empty pint glass in his hand. He looks at the bartender.
The bartenders leans on the bar and says “yes sir”
The man looks along the bar trying to decide what he would like to drink.
The lights dim and the background fades, the bartender leans forward and in a different accent says “sir, hello, would you mind stepping out of the car and doing a breath test”
The bartender puts his elbows on the bar and his hands together, he changes his facial expression and in a different accent says “look you had two pints, you’re over the limit. That’s a twelve month band and a criminal record”.
The bartender stands up and his facial expression and accent change again, he says “aye, its company policy I’ve got to let you go”.
He leans forward on the bar, his expression and accent change again, he say’s “I know there’s only twenty thousand miles on the clock but that’s my final offer”.
The bartender slumps and his face becomes sad, the accent changes and he say’s “that’s just great, no license no job. Now what?"
The lights return and the bartender straightens and say’ “So what’s it going to be?”
Screen caption: Don’t drink and drive
Mobile phone use
The following advert promotes the importance of not calling a person who is driving.
Kill the conversation
The screen is split in two, on the left is a man driving at night in a car, on the right hand side is a women in a kitchen on the telephone.
The man answers his mobile phone whilst he is still driving. He say’s “Hi you” The woman responds with “Hey, how’d it go”
Head shots of both the man and the woman. He say’s “Yeah, it went well I’m on my way back now, so I’ll tell you all about it when I get home”.
The woman reply’s “Okay, the kids are in bed, dinners on”. Whilst the woman is talking the man looks surprised and slams forward before flopping back into his seat, there are sounds of a crash.
The woman say’s “James”, no response, she is starting to get worried “James” she is getting upset “Can you hear me?” She is gradually getting more and more upset as there is no response from James.
Voice over: You don’t have to be in a car to cause a crash. Think. The moment you know they’re driving kill the conversation.
Tiredness
The following advert promotes the importance of not driving whilst you are tired.
Don't drive tired
A man is in the drivers seat of a car, it is night, in the background there are sounds of cars traveling along a busy road. He is trying to stay awake.
Voice over: Up to 300 people are killed every year in accidents…
The milometer is showing 155 miles.
Voice over:...where the driver has fallen asleep…
The mans eyes close and he opens them with a start.
Voice over:...at the wheel.
As cars pass him their lights shine in the car. The drivers is having difficulty keeping his eyes open, he yawns.
Voice over: Before you feel too tired…
The inside temperature of the car is 8ºc
Voice over:…pull off the road to a services or other safe area.
The man is fighting to stay awake, he starts to fall asleep.
Voice over: Drink some strong coffee and take a quick nap until the caffeine kicks in.
A car horn sounds in the background, the headlights from another car illuminates the inside of the car.
There’s a bang and the driver awakes with a start.
A woman's outside the car, she is says to the driver “If you’re havin a nap you’ve left your lights on sir”.
The driver sleepily answers “Right cheers”
The women walks away from the car, the car is parked in a services car park, the driver turns off his headlights.
Voice over: Think don’t drive tired
Screen caption: Think! don’t drive tired
Motorcycles
The following adverts promote the importance of always checking for motorcycles.
Think bike, think biker
It’s night time in a city, there's a flyover with offices in the background, a large neon sign is traveling along the flyover. A bike is traveling thorough a city centre, it is illuminated with a big neon sign. A song starts in the background.
Song lyrics: If you got to know me I think you would like me very much. Although I’m not the same type were certainly the same. If you got to know be you’d be very glad I came. If you got to know me I think we could be best of friends.
A neon sign is appearing over the brow of a hill, you see the word “Tom” in big letters. Tom is riding his bike along a city street, a man in a restaurant watches Tom ride past, a car driver glances to his right and then looks again.
A motorcyclist is traveling down the street with a big neon sign that says “Dave”. A car driver is watching Dave go past, the back of the neon sign says “New Dad”.
Another street with a biker traveling down it, this one has a big neon sign that says “Paul”, cars are following Paul. Paul stops at a junction and a car goes past and traveling and you see another biker with a neon sign that says “Amy”.
A neon sign is traveling along a flyover. A motorbike is traveling in the outside lane within a lit tunnel and has a big neon sign that says “Nick & Helen met on line”. A car on the inside lane indicators to pull out, the driver checks the mirror and sees the big neon sign and doesn't pull out into the outside lane.
Voice over: Next time you’re out driving look out for Nick and Helen and Tom and Dave and Paul and Amy and Chris…..
Tom is traveling towards the camera, close up of him on his bike, his sign says “Tom shy retiring type”. A biker with a neon sign is traveling along a fly over. A close up of a neon sign that says “Think Biker”
Think bike
Looking out through the windscreen of a car, it is traveling along an urban road, the car stops at a T-junction.
The driver of the car looks right, then left and start to pull out. There is a sound of screeching brakes, the driver looks right and sees a motorcycle as it crashes into the drivers door and window.
Black screen and sounds of the bike impact on the car.
The car is halfway out of the junction the motorcycle is laying on the ground next to the car. The motorcyclist is lying near the front of the car and the driver of the car is standing over the biker.
Voice over: How close does a biker have to be before you see them?
The driver bends down to the biker who is lying still on the ground.
Rear image of the motorcyclist traveling down the street towards the junction, the car pulls out and you see a close-up of the driver looking out of the driver’s side window.
Voice over: Here.
The driver is at T-junction looking right, a motorcyclists come into view, traveling along the road towards the junction.
Voice over: At a junction look, look, then look again.
The car driver looks right, left and then right again to see the motorcyclist traveling towards the junction, the motorcyclist pass the car.
Voice over: Think take longer to look for bikes
