Fire safety films
Take a look at the selection of adverts which have been produced by the Government's Fire Kills campaign, these adverts promote essential fire safety messages.
Smoke Alarms
The following adverts promote the importance of having a working smoke alarm.
Breath
In a bedroom at night, on the radiator is a piece of clothing floating as if in a breeze. At the dressing table the curtains appear to be blowing in a breeze but the window is shut. On the floor the news paper pages are ruffling as in a breeze and on the bedside table the contents are floating out of a mug. Two people are in the bed.
Voice over: You think you’d wake in a house fire.
A man and a woman are in the bed. On the bedside table next to the woman is a phone, the mouth piece of the phone is floating in the air. A child’s toy floats past the open bedroom door.
Voice over: Just two to three breaths of toxic smoke and you’re unconscious. Air bubbles are coming out of the woman’s mouth
Voice over: Your lungs fill up…just like drowning
There are shoes and clothes floating around the room, the curtains by the closed windows are billowing and the man and women remain in bed. The scene changes the bedroom returns to a normal room, nothing floating in the air, there is a warm glow coming through the bedroom door, the room starts to get darker and darker as it fills up with toxic smoke.
Voice over: Don’t drown in toxic smoke ...test your smoke alarm weekly. Screen Caption: Text your smoke alarm weekly
Push the button not your luck
A man by the front fence outside a house, a woman and child walk up the road and into the driveway waving house keys at the man.
Voice over: Forgot your keys
Female is running out to the road with two refuse sacks full of rubbish just as the dust cart is pulling away from the house and driving off down the street.
Voice over: The bins
Man buying flowers from a petrol station shop.
Voice over: Valentines Day
A child’s head peaks around the bathroom door into hall way.
Voice over: Loo roll
The woman and child are eating ice cream next to an ice cream van, the man is standing there whilst the woman says “no you were bringing your wallet out”
The family are running up the street towards the house in the rain.
Voice over: Umbrellas
A car is outside the house that has been burnt out.
Voice over: The batteries in the smoke alarm
The man is in the car crying, there are flowers and a photograph of the woman and child on the street outside the house.
Voiceover: Remember test them every week, change them every year…push the button not your luck
Screen Caption: Push the button. Not your luck.
Excuses kill - Memorial hearse
Down to the valley to pray is playing in the background.
A bench in a communal park near flats. Slowly zooming into the memorial plaque on the bench which has the ‘In memory of Aduley Jones “They were difficult to put up” written on it.
Rows of headstones in a cemetery. Cuts to a heads stone and scrolls down to reveal.
'In loving memory of
Clare Lacey – Aged 30 “My husband should have done it”
Paul Lacey – Aged 34 “My landlord should have done it”
Tom Lacey – Aged 3 months'
Image of a smoke alarm with the following words on the screen.
Excuses Kill. Get a smoke alarm. From under £5
Street view of Victorian Terrance houses, moving to the left to show a burnt out house with bunches of flowers on the wall.
Fire escape plan
The following three films promote the importance of making an escape plan.
Make your plan
A boy and a girl are sat in the corner of a children’s bedroom, the room is starting to fill up with smoke. In the back ground a smoke alarm is going off. The boy shouts “Dad”, no one comes and they are left in the room.
Screen Caption: Make sure everyone knows what to do in a fire.
A letter box on a front door is rattling. Inside the house a woman is banging on the door shouting “let me out”, the hall is starting to fill up with smoke. The women is still banging on the inside of the door shouting “help me” she is starting to cry and scream as she continues to bang on the door. It is night time in the street outside there is an image of a person behind the door of the house on fire. Inside the house are burnt wallpaper and a burnt coat on a hook in the hall.
Screen Caption: Keep you door and window keys where you can find them.
A man is lying on his bed, he wakes up gasping for breath, he gets out of bed and moves to the door, the room is filling up with smoke. He opens the door and goes out into the hallway and falls over one of the bikes parked in the hallway.
Screen Caption: Keep your exits clear.
Voice Over: Make your plan…..get out alive
Screen Caption: Make your plan. Get out alive.
Backwards
Dramatic background music plays as a family are shown escaping from a house fire backwards to the point where the smoke alarm first goes off.
End titles appear: Know your escape plan backwards. Fire Kills
Fire Kills
The Fire Kills logo appears on the screen. The logo is a black and white drawing of a house with red flames on top of the roof, the following text is written underneath the image ‘Fire kills you can prevent’. There is a noise of fire in the background.
Male Voice Over: Make sure all exits are kept clear.
An image of a house floor plan with a red arrow and dots moving towards an escape route that is blocked by flames.
Male Voice Over: The best escape route is the exit you use all the time.
Image of the family together, there is an image of a flame to the right of them. The flame moves away from the family and the man is pointing left away from the flame.
An image of a house floor plan with green dots and arrow directing the family to another escape route.
Male Voice Over: But have a plan B so you can escape quickly.
The family escape through exit B and stand outside house, which turns into the fire kills logo.
Male Voice Over: Get out, stay out, call 999
Fire Kills logo on screen with website address direct.gov.uk/firekills.
Smoking
The following film promotes the importance of getting into the habit of putting you cigarette right out.
Habit
A man is shown in his lounge smoking in an armchair
The screen fades to black and the caption appears: Brian always wanted to stop smoking
The screen cuts back to the man who is falling asleep but he is still holding a burning cigarette. The cigarette then falls onto the carpet and starts to smoulder. The smoke rises close to the man who is asleep and starts to fill the room.
The screen goes blank and the caption appears: He has now.
Screen caption: Put it Out, Right Now. Fire Kills
Candles
The following film shows the importance of taking care with candles.
Dolly
Doll is shown on screen
Voice over: Once upon a time there was a dolly called Matilda. She was afraid of the dark.
Screen pans backwards to show a nightlight next to the doll
Voice over: So the grown-ups put a nightlight in the bedroom.
Screen is now shows a close-up of the doll and then switches to the nightlight melting.
Voice over: One night Matilda thought she could smell something funny. It all happened so quickly.
The doll catches fire from the nightlight
Voice over: Help, help cried Matilda.
Screen cuts to a room burnt out after a fire
Voice over: Sadly, this is where the story ends
The doll's burnt arm is shown on screen and the caption appears: Keep an eye on candles. Fire
Kitchen safety
The following two film shows the importance of taking care when cooking.
Don't try this at home
A woman is in a kitchen running towards flames.
Screen caption: Don’t
A chip pan is on fire a woman is reaching out for the pans handle.
A man moves a chip plan that’s alight off of the hob .
Screen caption: Don’t try
The pan is hot and the man drops it onto the floor, the oil spills out of the pan and ignites as it spreads across the floor.
A woman is filling up a glass with water, in the background a pan is on fire.
Screen caption: Don’t try this
A chip pan is on fire, the woman throws the glass of water over the pan. The pan explodes with fire the women is knocked off of her feet and the kitchen is covered by flames.
Screen caption: Don’t try this at home
The remains of a child’s drawing in a kitchen is burnt and smoke damaged.
Voice over: Get out, stay out, call 999
Screen caption: Get out, stay out, call 999
Doorstop distraction
A gas flame on a cooker.
An egg is dropped into a frying plan. You can hear the sound of the egg frying.
A lady is stood by the cooker in her kitchen frying the egg. The doorbell goes.
The lady leaves the kitchen and opens her the front door is opened by the lady.
A salesman waves his business card in front of her.
Salesman: Good morning madam.
The lady is listening to the salesman. The salesman continues to talk.
Salesman:
The salesman face is fading into a black screen. He continues talking, this gradually fades out.
Screen Caption: 50,000 home catch fire ever year.
At the far end of the hall the lady listening to the salesman at the door.
Salesman: …of course it’s a variable which may go up and down….
There is a sound of cooking in the background. Smoke starts to drift into the hall. The salesman is still talking, the image fades into black.
Screen Caption: Most fires start in the kitchen.
The salesman is still at the door talking to the lady.
Salesman: What I’m offering…
The salesman is still talking.
Salesman: ...you is not six months, not five, not four but at a rate of…
The lady is listening to the salesman, smoke is starting to gather in the background behind her. The screen fades to black and the salesman’s speech fades out.
Screen Caption: Usually while people are distracted.
The lady is still listening to the salesman and more and more smoke is gathering behind her.
Salesman: We will throw in free cable television.
The man carries on talking. Emergency sirens can be heard.
The lady peers out of the door to see if she can see the emergency vehicles. The screen fades to black, the sound of the sirens continues.
Screen Caption: Fire starts when your attention stops.

