What's 365alive?

365alive is Oxfordshire Fire and Rescue Service’s vision to ensure that we are working every day to save and improve the lives of people across Oxfordshire. The vision is supported by Road Safety, Trading Standards, Emergency Planning and Gypsy and Travellers Services.


As Oxfordshire thrives we anticipate a significant change in three key areas. There will be more homes, this will support new workplaces and miles travelled will increase in line with this growth.

We have recognised that:

  • Extra people travelling more miles on our roads means that we will see an increase in the risk of Road Traffic Collisions.
  • The growth in the number of home and workplaces built means that we will see an increased risk in the number of domestic and commercial fires.
  • The expanding and increasingly ageing population means that we will see an increase for an immediate medical response.

What do we want to achieve?

The vision will run for 6 years from 2016 to 2022, in this time we would like to achieve: 

How are we doing?

If you would like to know how we are performing you can find out on our how are we doing page.

How are we going to do this?

Prevention, protection and emergency response

How we will achieve our targets:

  • Saving lives at all emergencies including Road Traffic Collisions and fires.
  • Increasingly attend the most serious medical emergencies as a Community Responder on behalf of the South Central Ambulance Service.


How we will achieve our targets:

  • Provide the opportunity of work experience placements in the Community Safety Directorate
  • Complete talks and provide safety education programmes for schools
  • Promote Drago the Dragon and his safety messages
  • Provide Cycle Training for children
  • Support Safe Drive Stay Alive
  • Run Fire Cadets
  • Organise a range of community engagement activities for children

Vulnerable / looked after children and adults

How we will achieve our targets:

  • Completing Safe and Well Visits
  • Provide free electric blanket tests
  • Trading Standards will
    • Help to reduce door step crime
    • Raise awareness of scams
  • Gypsy and Traveller Services will complete fire safety advice visits


How we will achieve our targets:

  • Complete Fire Safety Audits
  • Responding to Building Regulations consultations
  • Trading standards will:
    • Provide advice to businesses
    • Produce a business letter twice yearly

1.6 million messages

The Service will also continue to embrace social media to deliver specific safety messages with a strong call to action.  We have set a social media reach target of 1.6 million interactions across various social media platforms.

The first ten years of 365alive 

365alive was first launched at a 10 year vision in 2006.

The aims were to:

  • Save an extra 365 lives in Oxfordshire, both in the home and on our roads
  • Save the taxpayer 100 million pounds
  • Make 840,000 people safer by providing education on fire and road safety

Click for our 10 year performance targets